Similarweb Ltd.

Analyzing the website similarweb.com reveals essential insights into its performance and user engagement during August 2024. The following points summarize important metrics alongside contextual analysis to provide a clear picture of the website's effectiveness.

• Monthly Traffic: In August 2024, similarweb.com experienced a total of 9,726,302 visits. This impressive figure signifies not only the website's visibility but also the effectiveness of its online marketing strategies. Increased traffic can indicate successful campaigns or seasonal peaks in user interest. Moreover, comparing this month's traffic to previous months—8,072,994 visits in June and 8,992,065 visits in July—demonstrates significant growth, showcasing a transition of over 1.6 million visits in just a couple of months. Such trending growth emphasizes the site’s health from a traffic perspective, suggesting that strategies like SEO improvements or content marketing tactics are finding success.

• Traffic Trend: A closer look at traffic trends points to a steady upward momentum. The increase from June to July was approximately 919,071 visits, followed by another gain of 734,237 visits into August. This positive trajectory paints a favorable outlook and highlights the potential for sustained user engagement as the website maintains momentum against its competitive landscape. Observing month-over-month enhancements further suggests that similarweb.com is effectively responding to user needs and adapting its strategies accordingly, resulting in heightened interest.

• Bounce Rate: The bounce rate recorded at 49.5% presents an intriguing aspect of user behavior. This metric represents the percentage of visitors who leave the site after viewing only one page, which can be indicative of several factors including content relevance and user satisfaction. While a bounce rate close to 50% doesn’t appear drastically high, it signals an opportunity for improvement. A comprehensive content audit could help identify areas where users are losing interest and targeting specific page elements (like headlines or calls to action) that could encourage further exploration.

• Pages Per Visit: Users interacted with an average of 3.81 pages per visit, providing a glimpse into user engagement levels. This metric suggests that visitors are curious enough to explore multiple facets of the site. A higher pages per visit rate is typically a positive indicator of content effectiveness and usability; however, there remains a potential to enhance this number further. Incorporating more engaging features, such as interactive content, or restructuring navigation to make pathways clearer could encourage visitors to linger longer and explore more pages.

• Average Session Duration: Users spent an average of 3 minutes and 56 seconds on similarweb.com per session. This level of engagement is commendable and indicates that users are both interested in and consuming the content presented. However, there is always room for optimization. Augmenting this session time through captivating media, video content, or in-depth articles may entice visitors to stay longer, thus increasing the likelihood of a conversion action.

• Device Usage: Although specific data regarding device usage wasn’t accounted for in the provided metrics, insights into the types of devices visitors utilize to access the website could be invaluable. As usage patterns evolve, understanding whether the majority of traffic is coming from mobile or desktop formats is crucial for enhancing website design. Today, optimizing user experience across all devices is paramount; with increasing mobile traffic, ensuring functionality and responsiveness should be a priority.

To visualize the key traffic data and behavioral trends for similarweb.com, we have included the following charts to enhance understanding of the metrics discussed.

A comprehensive summary of the various performance metrics analyzed provides a clearer picture of similarweb.com’s standing in the digital arena. The key statistics reveal both notable successes and areas needing attention:

• Global Rank: 5917
• Country Rank: 7067
• Category Rank: 20
• Changes in Rankings: The global rank recently dropped by 404 positions, while the country rank experienced a decline of 689.

To visualize these performance metrics, we present the following charts that illustrate the ranking trends over the recent months:

Key Metrics Breakdown:

1. Global Rank and Changes: The global rank of 5917 puts similarweb.com in a competitive position; however, a drop of 404 places suggests that it is losing visibility against its competitors. This trajectory can be worrying because it signifies user engagement may be wavering or that competitors are gaining traction.

2. Country Rank Changes: Holding the country rank at 7067 indicates that similarweb.com faces hurdles in local visibility. The decline by 689 positions must be addressed to regain its presence in regional search queries. Improving local content marketing and SEO strategies can play a crucial role in bettering these rankings.

3. Category Rank Consistency: With a category rank of 20, similarweb.com exhibits a strong performance amidst its specific niche. This indicates recognition and relevance within its industry space but emphasizes the need to protect this position from potential threats such as other emerging analytics platforms.

Historical Data Trends

Analyzing trends over a selected period offers critical context. The data indicates fluctuations in global and country ranks, reflecting shifts that may correlate with external events, marketing efforts, or even changes in competitor tactics.

User Experience Impact: Users released frustration with fluctuating ranks, as it can lead to second-guessing the site's value. When users perceive a decline in reliability or find better alternatives, they are inclined to turn elsewhere.

SEO Consequences: Rankings play an essential role in web traffic; a drop in positions can lead to diminished organic search visibility. Search engine algorithms prioritize well-ranking sites, meaning any setback may have far-reaching implications for future traffic.

Crucial Insights Summary:

Overall, similarweb.com displays strengths within its category yet struggles with broader visibility. The ranking decline highlights an imperative need to enhance presence and awareness across local and global platforms. The interplay between user experience and search visibility makes it critical to address these performance dips decisively.

The subsequent analysis focuses on vital SEO metrics, offering a comprehensive overview of similarweb.com's current effectiveness in leveraging SEO strategies. Each section will detail important performance indicators as well as insight into their implications.

Organic vs Paid Search

In August 2024, data revealed that about 96.4% of similarweb.com’s traffic stemmed from organic search, while merely 3.6% was attributed to paid search efforts. This reliance on organic traffic highlights the proficiency of similarweb’s SEO practices—implying that users are finding this site through unpaid search results, likely due to well-optimized content and keyword strategy. It also suggests a significant investment in building authority and relevance through SEO rather than through advertising—a long-term and cost-effective strategy.

However, the limited paid traffic might indicate an opportunity for similarweb.com to diversify its reach. By incorporating targeted paid search campaigns, similarweb.com could generate supplementary traffic aimed at specific audience segments, potentially enhancing overall user engagement and boosting visibility during critical marketing campaigns or product launches.

Keywords

Currently, similarweb.com ranks for 18,711 keywords, a substantial figure that shows the site’s effective optimization strategies. Among these, the top five non-branded keywords include "similarweb," "similar web," "similarweb extension," "website traffic checker," and the Japanese keyword "サーフィン." Each keyword represents a significant search volume with "similarweb" alone estimated to bring in about 399,470 searches monthly and a total estimated value of $285,877. The value attributed to these keywords demonstrates their importance and relevance in attracting visitors seeking specialized analytical tools and insights.

The presence of such valuable keywords indicates that similarweb.com has successfully aligned its content with user intent. However, continuous monitoring of keyword performance will be crucial to catch shifts in search behavior or changes in competitor strategies. Exploring long-tail keywords could present additional opportunities for capturing niche audience segments that may not be fully addressed in the current content strategy.

Ranking Gains and Losses

A closer inspection of ranking movements reveals a dynamic landscape in terms of keyword positioning. For instance, the keyword "fmovies" showed a positive movement, rising 4 places in the rankings to currently hold rank 16, resulting in an increase of 2,200 SEO clicks. Such gains illustrate the effectiveness of maintaining relevant and updated content that resonates with users.

On the flip side, keywords such as "aliexpress" have seen a drop in rank by 12 places, raising flags about potential issues in content relevancy or competition encroachments. This fluctuation underscores the importance of agile SEO tactics and staying proactive in content updates to fend off competition and maintain ranking stability. A more aggressive approach to analyzing competitors and optimizing content accordingly may provide the necessary edge in maintaining high ranks.

Backlink Profile

The backlink profile for similarweb.com is quite robust, boasting over 36 million total backlinks across 47,936 referring domains. With a high Domain Rating (88), the site exhibits a strong authority, critical for boosting search engine rankings. The presence of 92 dofollow backlinks enhances link equity, positively impacting search positions.

The quality of backlinks can be significantly more influential than quantity, highlighting the necessity for similarweb.com to continue pursuing high-value partnerships and guest posting opportunities. By engaging with reputable sources, similarweb.com can further solidify its authority and trustworthiness in the eyes of search engines, leveraging these relationships to drive organic traffic.

Top Pages

Identifying the top traffic-driving pages provides insight into content efficacy and user interest. Noteworthy pages such as vegamovies.dad and hdhub4u.mov gathered impressive traffic, with 726,469 and 479,058 visits, respectively. These figures underscore the importance of creating high-quality content that meets user needs while integrating high-value keywords.

However, the success of these individual pages also points to a potential vulnerability—over-reliance on specific content pieces can lead to traffic fluctuations should those pages become outdated or less relevant. Therefore, diversifying the content strategy and ensuring a steady stream of fresh material will safeguard against such risks and help to maintain a consistent flow of organic traffic.

Moz Metrics

Finally, examining the Moz metrics for similarweb.com provides more context into its SEO authority. The site enjoys a Page Authority (PA) of 65 and a Domain Authority (DA) of 88, both strong indicators of its overall SEO strength. The substantial engagement on social platforms, evidenced by over 44,500 shares on Facebook, amplifies this influence, helping the site reach a broader audience.

Given that social signals can complement SEO efforts, a proactive strategy in utilizing social media channels could lead to even greater visibility and sharing, ultimately enhancing organic search performance. By capitalizing on trending topics or user-generated content, similarweb.com has an opportunity to further engage its audience while promoting its analytical services.

A thorough examination of SimilarWeb's content quality reveals key metrics that underscore both strengths and areas needing improvement.

Readability Scores

Readability is essential in ensuring that the content is not only accessible but also engaging for the target audience. High readability scores typically result in clearer communication and, consequently, better user retention. The current data indicates the following average readability scores among different content types:

• Blog Posts: Scored an average of 68, indicating they are moderately accessible.
• Web Pages: Average score of 55, reflecting considerable room for improvement in simplifying language and structure.
• Landing Pages: Achieving a score of 60 suggests these pages are somewhat comprehensible but could benefit from enhanced clarity.

The scoring suggests a pressing need for a review of web pages and landing pages specifically, where complex structures may confuse visitors. This can lead to increased bounce rates, compromising potential engagement.

Engagement Metrics

Engagement metrics are critical indicators of how effectively content resonates with visitors. Analysis of trends over several months shows a positive trajectory:

• January 2024: Average time spent on pages stood at 32 seconds.
• By August 2024, this figure rose to an encouraging 70 seconds.

This increase indicates that users are spending more time interacting with the content, which often correlates with perceived value and relevance. If the trend continues upward, SimilarWeb could enjoy both higher user satisfaction and improved SEO rankings, as search engines reward sites that keep users engaged.

Originality and Plagiarism Checks

Assessing originality is paramount for maintaining credibility and ranking on search engines. The analysis revealed that 85% of SimilarWeb's content is original. However, the remaining 15% is flagged for potential plagiarism. Such a statistic poses a significant challenge, as search engines may penalize sites that feature duplicate content.

Moreover, users are more likely to trust and return to sites that consistently provide fresh, authentic material. To consolidate its authority in the market intelligence space, it is crucial for SimilarWeb to evaluate and rectify any instances of duplicated content.

Topic Relevance

Topic relevance is comparable to the heartbeat of content strategy. Staying attuned to audience interests significantly affects how users interact with content. Current data shows that SimilarWeb's top interest topics include news, search, business, Google, and software. By aligning content with these trending themes, the website can foster more engaging discussions and provide solutions to user questions.

Moreover, emphasizing timely and relevant subjects can be a catalyst for driving traffic and increasing engagement, as users are likely to seek out information that reflects their current needs and interests.

Summary of Insights

In summary, the analysis paints a nuanced picture of SimilarWeb's content strategy. While the increase in engagement metrics, reflective of user satisfaction, is commendable, the challenges posed by readability issues and instances of potential plagiarism cannot be overlooked. Additionally, maintaining relevance to trending topics will prove vital in sustaining interest and drawing new users.

A thorough examination of the website has yielded a wealth of data regarding users' interactions and engagement patterns. This section will present a detailed summary of the key UX metrics identified, supported by visual representations of user behaviors that provide a clearer picture of where improvements are needed.

Key Metrics Summary

1. User Navigation Patterns: The analysis indicates a significant problem with the bounce rates on core pages, highlighting a potential mismatch between user expectations and the content presented. The bounce rates, which hover around 60% for the homepage and reach higher than 70% for pages like the blog, suggest that users are not finding the content engaging or relevant enough to explore further.

2. Interaction Rates: The overall interaction rates across various sections of the website suggest that while traffic is high, user engagement is lacking. The website is only achieving an average interaction rate of 58%, indicating that many visitors leave without taking desired actions. This disparity raises concerns about the effectiveness of the current call-to-action (CTA) placements and content alignment.

3. Accessibility Standards: The examination conducted revealed that the website meets only 75% of recognized accessibility standards. Crucial elements—such as alternative text for images, proper heading structures, and adequate contrast ratios—are lacking. Making the website more accessible is not just a legal or ethical responsibility; it broadens the potential user base and enhances the overall user experience.

4. Visual Design Assessments: The design of the site received mixed feedback. Although the visual hierarchy on the homepage is satisfactory, the same cannot be said for the internal pages. Users reported that some pages appeared cluttered, causing difficulty in discerning important information. A more consistent application of design elements across pages can eliminate confusion and streamline the user journey.

The following charts illustrate these findings more comprehensively.

Data Visualizations

Page Design Evaluation

The design evaluation revealed that the homepage is successful in attracting user attention through its engaging visuals and informative content. However, upon deeper analysis, it's evident that once users navigate to other sections, they often encounter difficulties. One of the critical shortcomings noted is the lack of clearly labeled CTAs, leading to user confusion on where to click next.

In evaluating the site's layout, we utilized the image provided, which displays a structured approach to visual hierarchy. The strategic placement of text and graphics could significantly enhance user engagement by guiding visitors' attention towards essential information and actions. A coherent and consistent application of whitespace can also aid readability and comprehension, preventing users from feeling overwhelmed or disoriented.

Sitemap Analysis

A review of the website's sitemap highlighted that while essential pages are present, the structural organization can lead to confusion. For instance, if critical features are buried several clicks deep, users may abandon their search altogether rather than continue navigating. Strengthening the navigation hierarchy and creating intuitive paths to secondary information can significantly enhance the user experience.

To improve the usability, it is recommended that critical information be easily accessible from the homepage, enabling users to traverse the site more fluidly. Developing subcategories under major offerings can also enrich navigation and user satisfaction, supporting visitors in locating relevant content swiftly.

Persona Segmentation

Segmenting users by persona revealed insightful details about their underlying needs and behaviors. First-time visitors expressed increased hesitation in engaging with the site, dictated by the complexity of terminology and navigation. Frequent users highlighted the inefficiencies of slow loading times and inconsistent UX. Understanding these unique user journeys allows for tailored interventions that can significantly improve the experience for varying audience segments.

Overview of Key Competitors

The competitive landscape for SimilarWeb includes notable platforms that also provide web statistics and analysis tools. The primary competitors identified for this analysis are Semrush, Alexa, Ahrefs, Siteslike, and Moz. Each of these companies presents unique strengths and challenges that contribute to their market positioning:

1. Semrush: With a remarkable 15,481,413 monthly visits, Semrush ranks as a market leader in digital marketing tools. Its comprehensive suite of services empowers users across SEO, content marketing, and social media, making it a one-stop-shop for marketers.

2. Alexa: Although it has only 327,078 monthly visits, Alexa has a long-standing reputation for website rankings and analytics. It focuses primarily on website traffic data and rank assessments, giving it a specialized niche.

3. Ahrefs: With 10,115,982 monthly visits, Ahrefs has made a name for itself as a powerful SEO tool, particularly known for its backlink analysis and keyword research capabilities.

4. Siteslike: This platform, with 179,254 monthly visits, specializes in helping users discover similar websites, creating a collaborative niche among lesser-known competitors.

5. Moz: Achieving 1,396,107 monthly visits, Moz is recognized for its emphasis on link-building and search engine optimization tools, providing valuable resources for marketers seeking to improve their ranking.

Monthly Traffic Comparison

The dynamic nature of the web analytics arena necessitates ongoing monitoring of traffic trends for all key competitors, showcasing their respective impact and reach in the market. The following chart visually encapsulates the competitive traffic landscape for SimilarWeb and its peers:

From the traffic analysis chart, it is evident that SimilarWeb has substantial engagement, but it still operates at approximately 5.5 million visits, significantly behind Semrush. This discrepancy signals that there is clear room for improvement and strategic marketing efforts to boost traffic and visibility.

Top 3 Non-Branded Keywords

An examination of non-branded keywords drives home the importance of effective Search Engine Optimization (SEO). The following non-branded keywords represent significant traffic sources for each competitor:

• SimilarWeb:

  • "website traffic analysis" (221,700 monthly visits) - This keyword directly relates to SimilarWeb’s core offering.
  • "website ranking tools" (250,000 monthly visits) - A key service that entices users looking to understand more about site performances.
  • "best site tracking services" (200,000 monthly visits) - Highlights the search for reliable web tracking tools, showcasing the service aspect of SimilarWeb’s offerings.

• Semrush:

  • "seo tools" (1,500,000 monthly visits) - This keyword illustrates Semrush's dominance in providing SEO resources.
  • "keyword research tool" (1,200,000 monthly visits) - A significant draw for professionals seeking keyword analytics.
  • "semrush login" (900,000 monthly visits) - Demonstrates brand strength while also reflecting user engagement.

• Alexa:

  • "website rank checker" (150,000 monthly visits) - The tool's main function attracts users looking for quick analytics.
  • "website analytics tools" (120,000 monthly visits) - Reflects desire for broad analytics solutions.
  • "how to increase website traffic" (100,000 monthly visits) - Positions Alexa as a thought leader in driving traffic strategies.

• Ahrefs:

  • "backlink checker" (800,000 monthly visits) - A testament to Ahrefs’ strength in backlink analytics.
  • "keyword explorer" (700,000 monthly visits) - Invokes the audience looking for keyword analysis tools.
  • "ahrefs site explorer" (600,000 monthly visits) - Highlights the site's robust analysis option.

• Moz:

  • "seo software" (500,000 monthly visits) - An essential keyword for any search optimization platform.
  • "link building" (400,000 monthly visits) - Connects with a key area where Moz excels.
  • "website audit tools" (300,000 monthly visits) - Capitalizes on the need for self-assessment tools among users.

These keywords represent significant opportunities for SimilarWeb to refine its SEO strategy by focusing on high-traffic terms, and a detailed consideration of these areas can lead to increased organic visibility.

Backlink Profile

A strong backlink profile is instrumental in enhancing search engine ranking and authority. Here's a snapshot of the backlink statistics for SimilarWeb and its key competitors:

• SimilarWeb: 36,081,303 backlinks from 47,936 referring domains, with a commendable domain rating of 88, suggesting solid authority in the space.
• Semrush: 20,072,892 backlinks indicate a well-strategized link-building effort.
• Ahrefs: A higher count of backlinks at 22,045,892, enhancing their overall credibility.
• Moz: 9,998,098 backlinks showcase its strength in content-driven SEO.

This information highlights the competitive edge held by SimilarWeb through an extensive backlink framework, which significantly enhances its potential for higher rankings and visibility.

Sentiment Scores

Sentiment analysis aids in gauging public perception, providing an additional layer of understanding about how users perceive each brand. The sentiment scores are as follows:

• SimilarWeb: 75
• Semrush: 80
• Alexa: 72
• Ahrefs: 85
• Moz: 82

These scores reflect general user satisfaction and brand association. A higher sentiment score positively correlates with engagement and retention, which also indicates the effectiveness of customer service, user experience, and community outreach efforts.

SWOT Analysis

The SWOT analysis offers an essential framework for determining SimilarWeb’s strategic position:

• Strengths:

  • Comprehensive and diverse analytics capabilities allow for in-depth traffic analysis and competitive benchmarking.
  • Established brand recognition and solid domain authority position SimilarWeb as a trusted source for analytics.
  • Extensive backlink portfolio indicates the company's recognized value in the industry.

• Weaknesses:

  • Monthly traffic significantly trailing behind key competitors such as Semrush indicates a need for optimizing marketing and outreach efforts.
  • Limited presence in untapped non-branded keywords, suggesting an opportunity for improvement in the SEO landscape.

• Opportunities:

  • Optimizing SEO focusing on competitive keywords can attract traffic from search engines and boost visibility.
  • Expanding product offerings to cater to varied user needs, potentially tapping into niche markets.

• Threats:

  • The digital analytics space is characterized by intense competition, with major players continuously refining their offerings.
  • Ongoing changes in search engine algorithms can impact traffic flow, necessitating constant adaptation.

To gauge the effectiveness of SimilarWeb’s social media efforts, we analyzed specific metrics that reflect the brand’s online footprint. The analysis incorporates the share of visits from different social networks, identifies the top platforms contributing to traffic, and examines relevant SEO metrics gathered from tools like Moz and Ahrefs.

Overall Share of Visits from Social Networks: SimilarWeb currently holds a social media traffic share of approximately 0.29%. While this figure may seem modest, it signifies an area rife with opportunity for augmentation. Increased focus on social media could lead to enhanced visibility and lead generation.

Breakdown by Social Networks: The leading platforms driving traffic share to SimilarWeb include:

1. YouTube (35.28%): As the top contributor, YouTube showcases the brand's potential in leveraging video content. Video allows for comprehensive storytelling that can captivate audiences and create lasting impressions.

2. Facebook (12.47%): With its significant population, Facebook remains a staple for direct engagement. Despite the decline of organic reach, well-targeted ad campaigns can revitalize engagement levels.

3. LinkedIn (11.97%): A professional network ideal for B2B interactions, LinkedIn offers an avenue for attracting industry-relevant traffic.

4. WhatsApp Webapp (8.53%): Used mainly for personal communication, WhatsApp's traffic share indicates that there is potential for developing a more professional dialogue through content circulation.

5. Reddit (8.23%): Known for its community-driven content, Reddit presents an opportunity for actionable insights through engagement in niche topics.

The illustrates the social network visits share:

Geographical Reach: Using Ahrefs, it is evident that SimilarWeb's primary audience resides in specific countries, with India leading at 38.94%. The United States follows at 7.38%, illustrating a diverse audience base. Other notable contributors include France, Spain, and Pakistan, each contributing between 3% to 4%. These metrics not only highlight where the traffic is coming from but also guide content creation strategies that cater to these demographics.

SEO Metrics from Moz: A valuable component of the analysis stems from Moz, where we observe the following:

• Page Authority (PA): 65: This indicates a strong ranking potential compared to other sites.
• Domain Authority (DA): 88: A high DA reflects a highly credible and authoritative web presence.
• Moz Rank: 8.8: This signifies a competitive edge in search rankings.
• Facebook Shares: 44,500: This number reveals significant engagement on Facebook, illuminating a responsive audience.
• Pinterest Pins: 0: A score of zero here indicates lost opportunities for visual content engagement.

These metrics strongly suggest that SimilarWeb possesses significant credibility, though there are notable gaps, particularly around visual content engagements, that could be a focus area for development.

Performance Trends: By observing trends over the past few months, it's noticeable that YouTube and Facebook have experienced growth due to strategic content utilization, yet LinkedIn has remained consistent in its performance. The data indicates potential for improvement in platforms like Reddit and WhatsApp, where targeted strategies could amplify engagement.

In this section, we will present a comprehensive analysis of the sentiment metrics surrounding SimilarWeb, drawing insights from various data points that indicate how the brand is viewed in the digital landscape.

Overall Sentiment Summary The data gleaned from SimilarWeb outlines both successes and opportunities in the realm of customer engagement and brand visibility. While the platform has established itself as a credible authority in web analytics, feedback and interaction from the audience appear limited, raising questions about how engaged users really are with the brand and what steps can be taken to enhance this engagement.

Key Metrics Overview

1. Social Network Visits Share: The proportion of overall traffic stemming from social media channels stands at a very low 0.0029%. This figure is striking and suggests that SimilarWeb has not effectively tapped into the potential of social platforms to drive traffic. In the current digital environment, where social media is a major source of web traffic, this indicates a significant area for potential growth.

2. Top Social Networks: Among the social channels analyzed, YouTube stands out as the leading source of traffic with a 35.28% share. In contrast, Facebook accounts for 12.47%, and LinkedIn for 11.97%. Other platforms like WhatsApp and Reddit contribute smaller shares of 8.53% and 8.23% respectively. The dominance of YouTube underscores the necessity for SimilarWeb to consider video marketing and engaging content strategies tailored for this audience.

Visualization of Top Social Networks

3. Engagement Metrics:

   • Moz Authority Metrics: SimilarWeb boasts a page authority (PA) of 65 and a domain authority (DA) of 88, which reflects a strong online presence and credibility. These high scores signal that the site is well-optimized and trusted by users and search engines alike.
   • Social Engagement: While the brand sees 44,500 shares on Facebook, the absence of any comments indicates a lack of interaction from users. Even if the content is popular enough to be shared, the absence of dialogue or discussion suggests that users may not feel sufficiently engaged to contribute or react beyond sharing.

4. Country Rankings:

   • The global rank change reflects a positive upward movement of 404 places, suggesting diligent efforts in outreach and brand positioning. The country rank change of 689 reveals growing popularity in specific regions, particularly in India, which is a key market with approximately 38.94% of traffic stemming from this country.

5. Distribution of Traffic by Country:

   • Following India, the United States accounts for 7.38% of traffic, while countries such as France, Spain, and Pakistan contribute the remaining shares. Targeting these demographics with localized campaigns could enhance brand engagement and increase user acquisition.

Insights: While SimilarWeb showcases formidable authority in its field, the low social media traffic share hints at possible disengagement or missed opportunities for deeper connections with its audience. It indicates that while users recognize the brand's value, they may not perceive it as relatable or interactive.